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Elliot Holt

, Brighton, UK

Elliot Holt

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Elliot Holt

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White uppercase “GRINDLINE” wordmark centred on a solid black background.
White uppercase “GRINDLINE” wordmark centred on a solid black background.

Details

Details

Details

Grindline

Grindline is a skatewear brand built for movement, grit, and authenticity. The visual identity leans into heavy typography, raw textures, and a street-inspired tone, mirroring the culture it’s made for. Every element is built to feel fast, loud, and grounded in skate life.

Services

Logo design

Year

2022

Client

Grindline Co.

Cream drawstring tote bag on black, printed front and centre with six stacked rows of the black “GRINDLINE®” wordmark.
Cream drawstring tote bag on black, printed front and centre with six stacked rows of the black “GRINDLINE®” wordmark.
Top-view skateboard deck on black, natural wood finish with “GRINDLINE” in bold black letters running lengthwise down the centre.
Top-view skateboard deck on black, natural wood finish with “GRINDLINE” in bold black letters running lengthwise down the centre.
Corrugated cardboard box on black showing multiple stacked “GRINDLINE” wordmarks and black icon-patterned tape along the edges.
Corrugated cardboard box on black showing multiple stacked “GRINDLINE” wordmarks and black icon-patterned tape along the edges.

Testimonial

Testimonial

Testimonial

"Elliot got what we were about instantly, no polish, just purpose. The new identity looks like how it feels to skate our streets."

Kay, Founder of Grindline Co.

Silver laptop perched on a concrete ledge against a grey backdrop, screen displaying the Grindline homepage with blurred motion imagery and the tagline “Ride Bold. Wear Strong.”
Silver laptop perched on a concrete ledge against a grey backdrop, screen displaying the Grindline homepage with blurred motion imagery and the tagline “Ride Bold. Wear Strong.”
Black poster mock-up with white “GRINDLINE®” centred at the bottom against a grid overlay.
Black poster mock-up with white “GRINDLINE®” centred at the bottom against a grid overlay.
Close-up of a black smartphone screen corner showing the Grindline app icon (black square with white “GRINDLINE®” and a red notification badge) next to the Mail icon, time reads 9:41.
Close-up of a black smartphone screen corner showing the Grindline app icon (black square with white “GRINDLINE®” and a red notification badge) next to the Mail icon, time reads 9:41.