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Elliot Holt

, Brighton, UK

Elliot Holt

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Elliot Holt

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Bright orange drawstring fabric bag tied at the top, printed with a bold black smiley face and the text “Smiley Co” above it against an orange background.
Bright orange drawstring fabric bag tied at the top, printed with a bold black smiley face and the text “Smiley Co” above it against an orange background.

Details

Details

Details

Smiley Co

Smiley Co came to me with a bold, playful spirit and a clear goal - to create packaging that stood out with confidence and personality. I developed a vibrant visual identity rooted in optimism and simplicity, then rolled it out across a lively packaging system that feels as joyful as the brand itself. Alongside that, I created a set of brand guidelines to keep everything feeling sharp, cohesive, and unmistakably Smiley.

Services

Brand guidelines

Packaging design

Year

2025

Client

Smilecorp Ltd

White outline of a classic smiley face followed by the text “Smiley Co” in white serif type on a vivid orange background.
White outline of a classic smiley face followed by the text “Smiley Co” in white serif type on a vivid orange background.
Orange outline of a smiley face with the text “Smiley Co” in orange serif type on a clean white background.
Orange outline of a smiley face with the text “Smiley Co” in orange serif type on a clean white background.
Rectangular packaging box with a pale yellow-to-orange gradient, featuring a large half-smiley face and “Smiley Co” branding, set on a split orange and yellow background.
Rectangular packaging box with a pale yellow-to-orange gradient, featuring a large half-smiley face and “Smiley Co” branding, set on a split orange and yellow background.

Testimonial

Testimonial

Testimonial

"Elliot took our thoughts and transformed them into a cohesive brand identity that our customers instantly connected with.”

Sophie, Founder of Smilecorp Ltd

Three slim, upright orange packaging boxes side by side, each showing a partial black smiley face and “Smiley Co” text on the top, with a matching orange background.
Three slim, upright orange packaging boxes side by side, each showing a partial black smiley face and “Smiley Co” text on the top, with a matching orange background.
Shiny metallic silver foil pouch lying flat, printed with a large black outline of a smiley face, all set against a bright orange backdrop.
Shiny metallic silver foil pouch lying flat, printed with a large black outline of a smiley face, all set against a bright orange backdrop.